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The value and relevance of the PR industry to the business of education is immense. The Indian education sector has grown to a phenomenal $ 30 billion size and therefore offers a huge opportunity across stakeholders.PR companies can play a key role in strengthening position and building awareness.

Targeting audiences is integral for any educational institution. Hence collaborating with a PR firm can play a pivotal role in the successful functioning, boosting brand presence and promotion of the institution. In fact, PR can act at the very initial stage, addressing aspirants, parents and teachers about the quality of the institution. The agency can help the education industry players to boost visibility and strengthen presence.

PR and advertising are two distinct planks for brand building. Often they go hand in hand. But there is no denying that people rely on PR more than advertising. Advertisements focus on glorification of institutions even as these tend to inform. On the other hand, a PR practitioner is responsible for highlighting the positives about a customer – encompassing the background of the institute, courses provided, achievements of the learners/ students and faculty etc. Hence a PR exercise is more credible.

Quite often one witnesses PR agencies initiating events for clients as it allows for instant feedback and boosts two-way communication. Cultural events, donation drives, meetings, launches, fashion shows, sports events are some of the most common. The onus lies on the PR firm to properly plan and create credible editorial material for consumption of different media.

A positive image of the business is developed by spreading and circulating positive information and the policies. Of late, online PR tools are being commonly used for communicating via leveraging social media to share varied updates and activities related to an institution. Further, content such as blogs, essays, SEO friendly articles are also being used to boost social media management and search engine optimization.

PR activities often assist educational institutions to expand applicant count, bring improvement in the internal relations and bolster reputation. It is evident that a robust leadership and efficient PR plan can help education players to forge a stronger bond and partnership to empower the public.

The Indian education space demands a proactive PR plan that is effective and brings value to the bottom line. The willingness to implement a change is capable of opening up new doors, which is capable of enhancing the productivity.

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